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120 COLORADO AVE
SANTA MONICA, CA

120 Colorado Ave is The Pierside Hotel, a ~64,780 sq ft full-service hotel with 132 guest rooms and suites steps from the Santa Monica Pier. The property operates 24/7 with continuous HVAC, pool, valet, and food & beverage loads typical of coastal hospitality.

System layout — solar carports and rooftop arrays at SANTA MONICA
System layout — solar carports and rooftop arrays

Projected savings.

Year 1

$105,600

Lifetime (~30 yr)

$7,874,000

By the numbers.

1.0

Years to payback

$18.7M

Total benefits (lifetime)

$10.8M

Property value gain

$323,149

Tax incentives captured

Levelized cost of electricity

$0.02 / kWh · SolarPorts
vs.
$1.16 / kWh · PG&E

Like most SANTA MONICA businesses, the site was paying high Peak rates and large Demand charges — the kind of bill structure that punishes daytime energy use and penalizes the very hours commercial properties consume the most power. The result was a Levelized Cost Of Energy (LCOE) of $1.16/kWh from PG&E, reduced to $0.02/kWh from SolarPorts.

SolarPorts evaluated their interval power usage (every 15 minutes) and proposed a right-sized 113 kW solar system for on-site generation delivered as 2 SolarPort carport structures above the parking lot and a rooftop array on the building.

The system now produces roughly 227,149 AC kWh of clean energy each year, an estimated $105,600 in year-one utility offsets, and around $7,874,000 in net lifetime savings — turning a recurring operating-cost into a long-term, predictable energy hedge.

System spec

System design

Site
120 COLORADO AVE
SANTA MONICA, CA 90401-2316
APN
4290-015-026
Utility
PG&E
Seismic rating
1.2
Irradiance
2
System size
112.5 kW DC
Estimated production
227,149 AC kWh / year
Year-1 utility offset
$105,600
Lifetime savings (~30 yr)
$7,874,000
Solar panels
180 × Q.TRON XL-G2.3/BFG
(120 carport · 60 rooftop)
SolarPort structures
2
Wire loss
2.0%

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